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It was affiliated with the Coppertone brand. The name Bain de Soleil is French for "sun bathing." The brand used the slogan "Welcome to a place more colorful." In the 1970s and 1980s, the brand used the slogan (especially featured in television commercials) "Bain de Soleil, for the St. Tropez tan." The brand was discontinued in December 2019.
St. Tropez works closely with the Prince's Trust and helped to raise £90,000 with its sponsorship of its first Spring Ball in 2009. [1] It also participates in the charity’s Million Makers scheme, provides training via its staff for young people looking to gain additional skills in the workplace and has launched a Beauty steering group – led by CEO, Michelle Feeney.
The original Bain De Soleil Orange Gelée was created in France in the 1920s, when tanning was first becoming fashionable, as a way to help one lock in a "St Tropez Tan" by providing a paltry 4 ...
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