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Surf Style began with windbreaker sales out of a car trunk. A wholesale clothing business followed and retail stores were eventually developed. In 2000, the Gus Stevens building at US 90 and Veterans Avenue in Biloxi, Mississippi was slated for conversion into a Surf Style store.
In 2003, Tom Kay [5] founded Finisterre above a surf shop after noticing problems with the ethics, design and functionality of many action sports brands. It started with a fleece and quickly grew to include a range of clothing for surfers to wear before and after surfing.
Hurley is an American company that sells clothes and accessories marketed towards surfing and swimming. Established in 1979 as a distributor for Billabong clothing in the United States, Hurley was sold to Nike, Inc. in 2002 for an undisclosed price and then to Bluestar Alliance LLC in 2019 for an undisclosed price.
Initially founded by Jack Hopkins and Tom Moore in 1980, its roots can be traced back to a small surf shop in Seal Beach, California. [6] PacSun built its business selling merchandise from established surf brands but later expanded to include skate and street wear labels. The company offers products for both men and women that include: jeans ...
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Regarding the marketing strategies, unlike other surfing firms like Quiksilver or Billabong, OP established as a more general sportswear brand, commercializing its products in national store chains while other similar companies were restricted to independent surf shops. Moreover, OP also designed clothing for both adults and young people. [1]