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Dove is an American personal care brand owned by the Anglo-Dutch company Unilever. The products are sold in more than 150 countries and are offered for women , men , babies and children . Dove's logo is a silhouette profile of the brand's namesake bird .
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Accompanying the billboard advertisements was the publication of the "Dove Report", a corporate study. [10] The creatives in charge of the shoot and original concept were Jacqueline Leak and Debra Fried from Ogilvy, New York. According to Ad Age, the campaign successfully increased sales of Dove soap from $2 billion to $4 billion in three years ...
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Dove was first launched in the US in 1957. [15] Unilever took full ownership of Frosted Foods in 1957, which it renamed Birds Eye. [16] The US-based Good Humor ice cream business was acquired in 1961. [17] By the mid-1960s, laundry soap and edible fats still contributed around half of Unilever's corporate profits. [11]
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