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The stimulus–response model is a conceptual framework in psychology that describes how individuals react to external stimuli.According to this model, an external stimulus triggers a reaction in an organism, often without the need for conscious thought.
Stimulus–response (S–R) compatibility is the degree to which a person's perception of the world is compatible with the required action. S–R compatibility has been described as the "naturalness" of the association between a stimulus and its response, such as a left-oriented stimulus requiring a response from the left side of the body.
The stimulus–response model emphasizes the relation between stimulus and behavior rather than an animal's internal processes (i.e., in the nervous system). [2] In experimental psychology, a stimulus is the event or object to which a response is measured. Thus, not everything that is presented to participants qualifies as stimulus.
Classical conditioning occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the conditioned stimulus is a neutral stimulus (e.g., the sound of a tuning fork), the unconditioned stimulus is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the unconditioned stimulus is an unlearned reflex response (e.g., salivation).
The stimulus-model comparator theory emerged from the research of Sokolov who used the orienting response as the cornerstone of his studies, and operationally defining the orienting response as EEG activity. Orienting responses are heightened sensitivity experienced by an organism when exposed to a new or changing stimulus.
Edwin Ray Guthrie (/ ˈ ɡ ʌ θ r i /; January 9, 1886 – April 23, 1959), a behavioral psychologist, began his career in mathematics and philosophy in 1917. He spent most of his career at the University of Washington, where he was a full-time professor and later became an emeritus professor in psychology.
The three-term contingency (also known as the ABC contingency) is a psychological model describing operant conditioning in three terms consisting of a behavior, its consequence, and the environmental context, as applied in contingency management. The three-term contingency was first defined by B. F. Skinner in the early 1950s. [1]
Some of the contemporary variants of the model replace attention with awareness. The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). In other words, the AIDA model is an applied stimulus-response model.