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Wella AG is a German company specializing in hair care, styling, colorants, and other beauty products, and was founded in 1880 in Germany by Franz Ströher. Its headquartered in Darmstadt, Germany . The company was controlled by Procter & Gamble from 2003 until it was sold to Coty in 2015 along with some 40 other P&G brands. [ 1 ]
Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
A woman with dyed pink hair. Hair coloring, or hair dyeing, is the practice of changing the color of the hair on humans' heads.The main reasons for this are cosmetic: to cover gray or white hair, to alter hair to create a specific look, to change a color to suit preference or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.
Cleveland loves this shampoo from Wella for protecting and preserving hair color. With rich antioxidants, the formula helps strengthen strands, locks in moisture and adds shine.
Gray hair treatments go far beyond purple shampoo, conditioners, and hair dye. Supporting healthy grays can be a well-rounded regimen that incorporates any or several of the following:
The waving itself was safe if care was taken to keep the tongs away from the scalp. The procedure was to comb a lock of hair towards the operator, moving the comb slowly with one hand to maintain some tension, while applying the tongs to the hair successively down the lock of hair towards the point.