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Impression management. Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. [1] It was first conceptualized by Erving Goffman in 1959 in The Presentation of Self in ...
In sociolinguistics, language planning (also known as language engineering) is a deliberate effort to influence the function, structure or acquisition of languages or language varieties within a speech community. [1] Robert L. Cooper (1989) defines language planning as "the activity of preparing a normative orthography, grammar, and dictionary ...
Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...
Communicative language teaching. Communicative language teaching (CLT), or the communicative approach (CA), is an approach to language teaching that emphasizes interaction as both the means and the ultimate goal of study. Learners in environments using communication to learn and practice the target language by interactions with one another and ...
Roman Jakobson defined six functions of language (or communication functions), according to which an effective act of verbal communication can be described. [2] Each of the functions has an associated factor. For this work, Jakobson was influenced by Karl Bühler 's organon model, to which he added the poetic, phatic and metalingual functions.
Framing (social sciences) In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality. Framing can manifest in thought or interpersonal communication. Frames in thought consist of the mental representations, interpretations ...