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They are highly collaborative, self-reliant and pragmatic, according to new Stanford-affiliated research. Generation Z, the first generation never to know the world without the internet, value diversity and finding their own unique identities, says Stanford scholar Roberta Katz.
Gen Z is the first true digital native generation. As opposed to millennials, the generation that lived through the rise of the Internet while still growing up with cable television and landline phones, Gen Zers have lived their lives fully connected digitally.
One of the core characteristics of Generation Z is racial diversity. As America’s demographics continue to shift, Gen Z will be the last generation that is a majority white — just barely, with 51 %. The younger Generation Alpha, born 2013 to 2025, is 48 % white and on track to be the most diverse generation yet.
Explore 8 Gen Z characteristics powered by real, and insightful, consumer data. Learn how they make their decisions and why.
Generation Z refers to people born between 1996 and 2010. They’re the second-youngest generation, between millennials and Generation Alpha. Gen Z identity has been shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19.
Generation Z represents the leading edge of the country’s changing racial and ethnic makeup. A bare majority (52%) are non-Hispanic white – significantly smaller than the share of Millennials who were non-Hispanic white in 2002 (61%). One-in-four Gen Zers are Hispanic, 14% are black, 6% are Asian and 5% are some other race or two or more races.
Generation Z (often shortened to Gen Z), also known as Zoomers, [1] [2] [3] is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years, with the generation most frequently being defined as people born ...
On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far. Born after 1996, the oldest Gen Zers will turn 23 this year. They are racially and ethnically diverse, progressive and pro-government, and more than 20 million will be eligible to vote in November. short readsJul 12, 2019.
Today, we issued a report looking – for the first time – at how members of Generation Z view some of the key social and political issues facing the nation today and how their views compare with those of older generations. To be sure, the views of this generation are not fully formed and could change considerably as they age and as national ...
All three are members of what demographers are calling Generation Z: the postmillennial group of Americans for whom words like “intersectionality” feel as natural as applying filters to photos...