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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
Zara (retailer) Zara (Spanish: [ˈθaɾa]) is a fashion retail subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex. [2] Zara sells clothing, accessories, beauty products and perfumes. [3] The head office is located at Arteixo in the province of A Coruña, Galicia. [4]
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the ...
H&M. H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a multinational fashion retailer headquartered in Stockholm, Sweden. Known for its fast fashion business model, H&M offers affordable [clarification needed] clothing, accessories, and homeware.
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
Lifestyle brand. A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.
Definition. Originating from the term entrepreneur, a fashion entrepreneur is someone whose primary activities revolve around the fashion industry. For example, a fashion designer who uses entrepreneurial principles to organize, create, and manage ventures within related and connected areas of the fashion industry. [1] Fashion ventures include ...
As of 2019, Inditex is the biggest fashion retailer in the world by revenue. [34] The company's revenue fell by 18% to $1.85 billion in the final quarter of 2020, primarily due to the fall in retail sales as a result of the coronavirus pandemic. Inditex's stocks fell by 12% over the year. [35]