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In 1960, David Berlo expanded the Shannon and Weaver model to more accurately reflect the communication process (Turaga, 2016). Berlo’s model is divided into four basic components: source, message, and channel and receiver.
Barnlund’s transactional communication model example. Examples of Barnlund’s Model of communication include: Face-to-face interactions, Chat sessions, Telephone conversations, Meetings, etc. Let’s illustrate this model with an example from a business messaging app Pumble.
The interaction model of communication describes communication as a two-way process in which participants alternate positions as sender and receiver and generate meaning by sending and receiving feedback within physical and psychological contexts.
Interactive models – looks at two-way communication. Transactional models – looks at two-way communication where the message gets more complex as the communication event (e.g. conversation) progresses. This article will outline all 8 major models of communication currently studied in communications courses at college.
The interactive or interaction model of communication describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts (Schramm, 1997).
The Communication Process outlines the many facets that take place during communication. The linear model of communication describes communication as a one-way, linear process in which a sender encodes a message and transmits it through a channel to a receiver who decodes it.
These models of communication facilitate the identification of potential barriers to effective communication, elucidate the roles played by various elements involved, and underscore the significance of feedback in achieving successful communication.