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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
Under his tenure, Merle Norman was recognized as one of the top 10 largest American cosmetic companies by People magazine. [12] By 1981, Nethercutt spent $5 million on Merle Norman's first nationwide advertising campaign, which had previously only used word-of-mouth marketing. The company also had begun experimentally selling in European ...
Merle Nethercutt Norman (January 15, 1887 – January 1, 1972) was an American cosmetics magnate, chemist, and philanthropist. [1] She was the founder of Merle Norman Cosmetics and was one of the early business pioneers of franchising .
Merle Norman House (built 1935), Mediterranean Revival ocean view estate in Santa Monica, California that became a Santa Monica Historic Landmark. [14] El Rancho Merlita (built 1950), 13-acre compound in Tucson, Arizona that was also used as a corporate retreat for Merle Norman Cosmetics executives, and later became a hotel. [15]
The Merle Norman Building is a streamline moderne and art deco building in Santa Monica, California which was the former headquarters of Merle Norman Cosmetics located at 2525 Main Street. The building was designated as Santa Monica Historic Landmark #44 on June 10, November 11, 2002.
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