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  2. Connotation - Wikipedia

    en.wikipedia.org/wiki/Connotation

    Connotation. A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [1]

  3. Connotation (semiotics) - Wikipedia

    en.wikipedia.org/wiki/Connotation_(semiotics)

    Semiotics. In semiotics, connotation arises when the denotative relationship between a signifier and its signified is inadequate to serve the needs of the community. A second level of meanings is termed connotative. These meanings are not objective representations of the thing, but new usages produced by the language group.

  4. Semantics - Wikipedia

    en.wikipedia.org/wiki/Semantics

    Semantics studies meaning in language, which is limited to the meaning of linguistic expressions. It concerns how signs are interpreted and what information they contain. An example is the meaning of words provided in dictionary definitions by giving synonymous expressions or paraphrases, like defining the meaning of the term ram as adult male sheep. [22]

  5. Semiotics - Wikipedia

    en.wikipedia.org/wiki/Semiotics

    v. t. e. Semiotics (/ ˌsɛmiˈɒtɪks / SEM-ee-OT-iks) is the systematic study of sign processes and the communication of meaning. In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter. Semiosis is any activity, conduct, or process that involves signs.

  6. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    Loaded language[a] is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes. [1][2][3] Loaded words and phrases have significant emotional implications and involve strongly positive or ...

  7. Literal and figurative language - Wikipedia

    en.wikipedia.org/.../Literal_and_figurative_language

    Literal language is the usage of words exactly according to their direct, straightforward, or conventionally accepted meanings: their denotation. Figurative (or non-literal ) language is the usage of words in a way that deviates from their conventionally accepted definitions in order to convey a more complex meaning or a heightened effect. [ 1 ]

  8. Associative meaning - Wikipedia

    en.wikipedia.org/wiki/Associative_meaning

    Associative meaning. According to the semantic analysis of Geoffrey Leech, the associative meaning of an expression has to do with individual mental understandings of the speaker. They, in turn, can be broken up into five sub-types: connotative, collocative, social, affective and reflected (Mwihaki 2004). The connotative meanings of an ...

  9. Direct reference theory - Wikipedia

    en.wikipedia.org/wiki/Direct_reference_theory

    A referential theory of meaning (also called direct reference theory[1] or referential realism) [2] is a theory of language that claims that the meaning of a word or expression lies in what it points out in the world. [3] Ex , The word tree may have an exterior meaning from the one always intended , that is , tree can be translated into ...