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From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
Gurwitch Products was founded by Janet Gurwitch, the former executive vice president of Neiman Marcus, and Gary M. Kusin in 1995. [3] [4] With makeup artist Laura Mercier, Gurwitch and Kusin licensed Laura Mercier's name and created the Laura Mercier Cosmetics brand in 1996.
Mercier moved from Paris to New York City in 1985 to work as a makeup artist at the American edition of Elle magazine. [4] Mercier was hired as Madonna's personal makeup artist, following a photo shoot featuring Madonna for Vogue magazine. [1] Mercier also worked on campaigns for magazines and clients including The Gap and Chanel. [5]
The brand is introducing its first new complexion launch in five years.
She founded Gurwitch Products in 1996 in order to market a boutique line of cosmetics carrying the name of French make-up artist Laura Mercier. She sold Laura Mercier to Alticor in 2006 and remained CEO until 2008.
A dupe (duplicate) or knockoff is a product similar in appearance, functionality, or design to a higher-end, often more expensive, branded item but sold at a much lower price. Unlike counterfeit products , dupes do not copy trademarked brand names or logos and are often sold at mainstream retailers.
Laura Clough Scudder (July 19, 1881 – March 13, 1959) was an entrepreneur in Monterey Park, California, [1] who made and sold potato chips and pioneered their packaging in sealed bags to extend freshness.
She founded Laura Geller Make-up Studios in New York City [3] in 1993, [4] and has worked as a freelance cosmetics artist. [5] Starting in the early 1990s, [ 6 ] in addition to working with theatrical actors on Broadway, [ 7 ] her work has appeared on television series aired on CBS , NBC , AMC , and HBO . [ 8 ]