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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
During the 1960s Marx offered its Elegant Models, a collection of Matchbox-like 1930s to 1950s style race cars in red and yellow boxes. Also offered were airplanes, trucks, and, in the same series, metal animals boxed in a similar style. Some of the vehicles from this era were marketed under the Linemar or Collectoy names.
Hubley Real Toys 1958 Ford Sheriff's Car in about 1:50 scale. Toy is from about 1960. Wheels are from a later Matchbox. Another direction around 1960, was Hubley's pre-assembled Real Toys line (called Real Types in Canada). These cars were about 1:50 scale and measured approximately 3 1 ⁄ 4 inches long. [10]
Tootsietoy had its beginnings in the two diecasting companies of the Dowst and the Shure Brothers who were established near the same time in the 1890s. [1] The Dowst brothers originally established a trade paper called the National Laundry Journal and later purchased a linotype machine to cast metal buttons and cuff links related to the laundry business.
Hot Wheels is an American media franchise and brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. [2] It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.
Lledo was a British manufacturing company founded in 1982 by Matchbox co-founder Jack Odell, and Burt Russell, [1] and based in Enfield. The factory produced mainly die-cast scale model commercial vehicles, and also cars, from 1983 to 1999, when the company went into bankruptcy. Models were later made in China. "Lledo" was a reversal of Odell's ...
Lesney MATCHBOX of England made 3 different versions of the Aktiv Fischer Snow Trac ST4. All were very similar in appearance, 2 of them used the same molds. All of the Matchbox toys are modeled after the 2 large wheel Aktiv Snow Trac; this version has 2 large rubber tires, one at the rear, and the third about 24" aft of the drive sprocket.
Post-war cars during the 1950s mimicked real cars but were most often generic – some Schucos looked like Kaiser-Frazers, BMW 328s, Buick sedans, or Porsches, but these names were never used for the toys until the Mercedes Elektro Phanomenal was introduced in 1955. By the mid-1960s, most cars were given specific brand names of actual automobiles.