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Dry Idea is an American brand of antiperspirant manufactured and sold by Thriving Brands LLC. Introduced in 1978 by Gillette Company, Dry Idea was acquired by The Dial Corporation along with the Soft & Dri and Right Guard brands in 2006 for $420 million as a condition set forth by antitrust authorities for Procter & Gamble's $57 billion acquisition of Gillette. [1]
Dove products are sold in more than 150 countries and are offered for women, men, babies and children. The brand's logo is a silhouette profile of the brand's namesake bird. American chemist Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for Lever Brothers. [2]
Sure anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands; Swisse the distribution rights of popular vitamin line were sold back to Swisse Wellness in 2017 [24] ThermaCare brand heat wraps sold to medical company Wyeth in 2008; Thrill a peach-scented brand of dishwashing liquid, discontinued after ...
Summer's here with a sweltering vengeance, and if there's one product we all need to help get us (and those around us) through the day, it's deodorant and/or antiperspirant. We've all probably ...
Gel: Gel deodorants typically come in the same type of container as solid sticks but have a thick, gel consistency. Like roll-ons, gels take time to dry, but they go on clear and leave little ...
According to Secret, its new Whole Body deodorant — an aluminum-free product available as a stick, cream or spray, which comes scented or unscented — is "recommended by four out of five ...
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