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The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [1] [2] Visual merchandising traditionally occurs in brick and mortar stores using a blend of lighting, color combinations, and articles of decor to stimulate an observer and generate interest. [2]
They are considered a tool for visual merchandising. According to the Merriam-Webster Dictionary, a planogram is "a schematic drawing or plan for displaying merchandise in a store so as to maximize sales." [1] The effectiveness of the planogram can be measured by the sales volume generated from the specific area being diagrammed.
At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using product design , selection, packaging , pricing , and display that stimulates consumers to spend more.
In the fiscal year ended Jan. 31, Walmart also passed the $100 billion mark in global e-commerce revenue, demonstrating its strength on retail’s most important battlefield.
In clothing stores, merchandising is carried out using 3-specialized shelving for clothing, and makes it possible to highlight specific products to increase the average basket at the checkout. [ 3 ] See also
At Berkeley College's Manhattan campus, WindowsWear has a museum called the WindowsWear Museum, featuring fashion windows and in-store displays. [3] The company also offers window display tours in New York City, [1] [4] [5] an annual awards event for retailers, [6] and workshops covering visual merchandising, store design, trends, and concepts. [7]
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