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Communication Theories. Actor-Network Theory (ANT) Actor-Network Theory suggests that human and non-human factors are equally influential in the success of technological innovation and scientific knowledge-creation. The theory looks at how networks are formed and how these networks contribute to these successes.
This scenario illustrates the idea behind Uses and Gratifications Theory. According to the theory, media users actively select the types of media and media content they consume to gratify various psychological needs. Its purpose is to explain how and why people use media.
Social Exchange Theory is a parsimonious effort to explain social interactions and communications. Like all scientific theories, it can be proven false. However, Katherine Miller poses many objections to Social Exchange Theory in her 2005 publication.
Therefore, it’s no surprise that one of the most analyzed theories of mass communication—cultivation theory—examines television’s cumulative effects on human attitudes and behavior. Communication professor George Gerbner founded cultivation theory in 1976 after conducting several large research projects on the effects of television on ...
First introduced in 1971, Communication Accommodation Theory, which was known as Speech Accommodation Theory at the time, says that when humans talk to each other, they tend to change the way they talk to match the way the listener talks.
This broad and highly complex theory in the field of communication examines the process by which groups or organizations establish rules, utilize resources, achieve cohesiveness, accomplish goals, and adapt or evolve over time.
Social Penetration Theory explains these differences in communication in relation to the depth of interpersonal relationships. Developed in 1973 by psychologists Irwin Altman and Dalmas Taylor, the theory states that relationships begin and deepen through self-disclosure.
What is Confirmation Bias Theory? A confirmation bias is a way of viewing the world selectively. People with a confirmation bias notice those things that reinforce what they already believe. They may disregard anything that tends to contradict their beliefs.
Face Negotiation Theory seeks to explain and understand the dynamics of intercultural communication. People from individualistic cultures, including most Americans, and people from collectivistic cultures, such as Appalachia, use different ways to save face and resolve conflict.
This example illustrates the concepts of Uncertainty Reduction Theory. The theory states that people often feel uncertainty about others they don’t know and are motivated to communicate in order to reduce that uncertainty.