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Fair trade products meet standards like these. Despite positive attitudes toward ethical products such as fair trade commodities, consumers often are not willing to pay higher prices for fair trade coffee. The attitude-behavior gap can help explain why ethical and fair trade products take up less than 1% of the market.
Consumers buy fair trade goods for a variety of reasons; some are willing to pay more for Fairtrade certified products in the belief that this helps the very poor. [8] Critics of the Fairtrade brand have argued that the system diverts profits from the poorest farmers, that the profit is received by corporate firms, and that this causes "death ...
Fairtrade's work is guided by a global strategy [2] focused on ensuring that all farmers earn a living income, and agricultural workers earn a living wage. Fairtrade works with farmers and workers of more than 300 commodities. The main products promoted under the Fairtrade label are coffee, cocoa, banana, flowers, tea, and sugar.
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Many fair trade organizations remain that adhere to a greater or smaller degree to the original objectives of fair trade than the mainstream of Fairtrade International and its associate. These market products through alternative channels where possible, and market through specialist fair trade shops, but they have a small proportion of the ...
Founded in 1998 by the Institute for Agricultural Trade Policy (IATP), [3] Fair Trade USA is an independent, nonprofit organization that sets standards, [4] certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment.
The 'International Fairtrade Certification Mark is an independent Fair trade certification mark used in over 69 countries. It appears on products as an independent guarantee that a product has been produced according to fair trade political standards.
The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]