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[34] [35] [36] He introduced vacation packages from the islands, with charter airfares as low as $9.90. [34] The travel packages bring in most of the California's guests. [37] Hawaiians made up 70 percent of the property's clientele as of 1985. [30] A decade later, the California was receiving 200,000 annual visitors from Hawaii. [28]
He also was wildly successful with his direct-mail marketing called the "Vegas Vacation Club" that enticed vacationers to Vegas World with what was almost a cost-free vacation package including room, meals, and vouchers for casino play. Participants returned year after year and spread the word until hotel occupancy was 100% year round.
Las Vegas, [a] colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the seat of Clark County.The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-largest in the Southwestern United States.
The Cosmopolitan of Las Vegas [1] (commonly referred to simply as The Cosmopolitan or The Cosmo) [2] is a resort casino and hotel on the Las Vegas Strip in Paradise, Nevada. It is owned by The Blackstone Group , Stonepeak Partners , and Cherng Family Trust and operated by MGM Resorts International .
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The Riviera (colloquially, "the Riv") [1] [2] was a hotel and casino on the northern Las Vegas Strip in Winchester, Nevada. [3] It opened on April 20, 1955, and included a nine-story hotel featuring 291 rooms. The Riviera was the first skyscraper in the Las Vegas Valley, and was the area's tallest building until 1956. Various hotel additions ...
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