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The commercials were closed with a voice-over from actor Eddie Barth, who read the slogan, "Lite Beer from Miller: Everything you've always wanted in a beer. And less." [21] The then-recently retired New York Jets running back Matt Snell was the first person to appear in Miller Lite's first commercial in 1973. [citation needed]
On March 21, 2019, MillerCoors sued Anheuser-Busch for false advertising, arguing that the commercial was attempting to mislead health-conscious consumers into thinking that corn syrup and/or high fructose corn syrup (another ingredient not used in Coors Light nor Miller Lite, but is used in other AB products) is an ingredient present in the ...
The Miller Brewing Co. unveiled a new football-related advertising campaign to effectively replace the Man Law ads starting the week of September 2, 2007, to coincide with the start of the 2007 NFL Regular Season.
Miller High Life reintroduced High Life Light last week after discontinuing the beer in 2021 along with 10 other "under-performing" brands. After being discontinued in 2021, Miller High Life Light ...
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Billed by the longtime light beer brand as having "the same great taste as Miller Lite, only without the beer," the new Beer Mints ($5 for a tin of 40 mints) go on sale online at ...
Heyborne generated some controversy in the Latter-day Saint community in 2008 after deciding to appear in a Miller Lite beer commercial. [6] Devout members of the LDS Church do not drink alcohol, and his appearance in a beer commercial was perceived as hypocritical.
Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...