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Starwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging. [8] Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names.
Starwood Amphitheatre, a former outdoor music venue in the Nashville, Tennessee area; Starwood Capital Group, an American private investment firm; Starwood Festival, an annual Neo-Pagan, New Age, multi-cultural and world music festival; Starwood Hotels and Resorts, an American hotel and leisure company acquired by Marriott in 2016.
Starwood Hotels & Resorts Marks the Opening of Sheraton Dubai Mall of the Emirates Hotel With 14 hotels across Dubai and Six More Scheduled to Open in the Next Five Years, Starwood's Portfolio in ...
Starwood Hotels and Resorts Relocates Global Headquarters to Dubai for Month-Long Immersion CEO and Senior Leadership Team to Conduct Day-To-Day Business Out of Dubai, The New Crossroads of Global ...
Starwood Hotels & Resorts to Open 50 New Hotels in Europe in the Next Five Years The World's Most Global Hotel Company Pursues Aggressive Growth Plans in Europe and Invests More Than $200 Million ...
W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexington Avenue, Manhattan. [2] [3] Barry Sternlicht, then CEO of Starwood Hotels and Resorts Hotels 1995–2005, created the brand. [4] The concept included dark, muted colors, brushed metal, hotel staff in black T-shirts, photographs, and a bar. [5]
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