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An Impossible Burger given out during a promotional event at a food truck in San Francisco in November 2016. Impossible Foods was founded by Patrick O. Brown in 2011. [5] In July 2016, the company launched its first meat analogue product, the Impossible Burger, which is made from material derived from plants. [6]
Based on calories, fat, fiber and sodium, Impossible Foods edged out Beyond Meat. Beyond Meat burgers contain no GMOs or soy.
The Impossible Whopper is a veggie burger sold by Burger King. It is a variant of the Whopper, with a burger patty made from a meat alternative provided by Impossible Foods. [4] First introduced in the United States in 2019, [5] [6] it was made available in Canada in 2021. [7] [8]
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[50] Their citation reads: "Impossible Foods is creating meat and dairy substitutes directly from plants. They aim to eliminate the destructive environmental impact of the global animal farming industry by inventing sustainable and scalable ways to produce delicious, nutritious and affordable meat and dairy foods.
"Deli meat is unhealthy," Samantha Cassetty, a registered dietitian says. "It is a processed meat, and there is very good evidence that processed meat carries the risk of certain forms of cancer."
The meat shortage increased sales and investor interest in plant-based meat replacement products from companies such as Impossible Foods, Beyond Meat, and Novameat. [155] U.S. sales of meat alternatives were up 280% over 2019 for the week ending March 14, 2020; [156] the following week, sales of fresh meat alternatives were up 454% over 2019. [157]
Impossible's CEO says the plant-based food and beverage industry is still in its infancy with lots of room to grow. "We're early on in the adoption scale, simplistically, it's a $1.4 trillion ...