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  2. Attention Is All You Need - Wikipedia

    en.wikipedia.org/wiki/Attention_Is_All_You_Need

    Scaled dot-product attention & self-attention. The use of the scaled dot-product attention and self-attention mechanism instead of a Recurrent neural network or Long short-term memory (which rely on recurrence instead) allow for better performance as described in the following paragraph. The paper described the scaled-dot production as follows:

  3. Perceptual load theory - Wikipedia

    en.wikipedia.org/wiki/Perceptual_Load_Theory

    The review argues that perceptual load theory has been misconstrued as a hybrid solution to the early selection versus late selection debate, and that it is instead an early selection model: selection occurs because attention is necessary for semantic processing, and the difference between high-load and low-load conditions is a result of the ...

  4. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    In advertising research, attention is the qualitative measure of an advertisement's effectiveness in arousing interest in a viewer. [ 17 ] [ 18 ] Qualitative is a measurement that is based on peoples emotions and opinions of the advertisement.

  5. Five-paragraph essay - Wikipedia

    en.wikipedia.org/wiki/Five-paragraph_essay

    When a thesis essay is applied to this format, the first paragraph typically consists of a narrative hook, followed by a sentence that introduces the general theme, then another sentence narrowing the focus of the one previous. (If the author is using this format for a text-based thesis, then a sentence quoting the text, supporting the essay ...

  6. Lead paragraph - Wikipedia

    en.wikipedia.org/wiki/Lead_paragraph

    In journalism, the failure to mention the most important, interesting or attention-grabbing elements of a story in the first paragraph is sometimes called "burying the lead". Most standard news leads include brief answers to the questions of who, what, why, when, where, and how the key event in the story took place.

  7. Visual communication - Wikipedia

    en.wikipedia.org/wiki/Visual_communication

    Aldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. [12] Becoming near-blind in his teen years as the result of an illness influenced his approach, and his work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.

  8. Gatekeeping (communication) - Wikipedia

    en.wikipedia.org/wiki/Gatekeeping_(communication)

    Gatekeeping is a process by which information is filtered to the public by the media. According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life.

  9. Vigilance (psychology) - Wikipedia

    en.wikipedia.org/wiki/Vigilance_(psychology)

    For example, a radar operator would be unlikely to miss a rare target at the end of a watch if it were a large bright flashing signal, but might miss a small dim signal. Under most conditions, vigilance decrement becomes significant within the first 15 minutes of attention, [ 5 ] but a decline in detection performance can occur more quickly if ...