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Kawaii has taken on a life of its own, spawning the formation of kawaii websites, kawaii home pages, kawaii browser themes and finally, kawaii social networking pages. While Japan is the origin and Mecca of all things kawaii, artists and businesses around the world are imitating the kawaii theme.
Japanese aesthetics comprise a set of ancient ideals that include wabi (transient and stark beauty), sabi (the beauty of natural patina and aging), and yūgen (profound grace and subtlety). [1] These ideals, and others, underpin much of Japanese cultural and aesthetic norms on what is considered tasteful or beautiful .
The trend consists mainly of soft pastel colors, Y2K, anime, K-pop, and 1990s-inspired clothing, as well as cute and nostalgic prints with flowers and hearts, stuffed animals, fluffy pillows, and other soft and cuddly items. It parallels some of the Kawaii-centric aesthetics in Japan but with a more subdued look. [3]
Shibui (渋い) (adjective), shibumi (渋み) (subjective noun), or shibusa (渋さ) (objective noun) are Japanese words that refer to a particular aesthetic of simple, subtle, and unobtrusive beauty. [1] Like other Japanese aesthetics terms, such as iki and wabi-sabi, shibui can apply to a wide variety of subjects, not just art or fashion. [2]
In Japanese popular culture, a bishōjo (美少女, lit. "beautiful girl"), also romanized as bishojo or bishoujo, is a cute girl character. Bishōjo characters appear ubiquitously in media including manga, anime, and computerized games (especially in the bishojo game genre), and also appear in advertising and as mascots, such as for maid cafés.
The term iki is commonly used in both conversation and writing, having had a lasting effect on the development and continuation of Japanese aesthetics in the modern day, despite not necessarily being considered exclusive of other categories of Japanese aesthetic concepts and ideals, such as wabi-sabi.
It is characterized by its merger of cute and aggressive fashion hallmarks like chokers, tennis skirts, leather jackets and boots, flower crowns, distressed denim and pastel colors. Soft grunge reached its peak popularity around 2014, by which time it had been embraced by high fashion designers including Hedi Slimane and Jeremy Scott and been ...
The music video, a psychedelic tribute to Kawaii and Decora culture, was released to YouTube on July 16, 2011, and became a viral hit. [1] [2] On 27 July 2012, a limited edition of a 7' LP with Side A: PONPONPON -extended mix- and Side B: Cherry Bon Bon -extended mix- was released (and re-released on January 3, 2013) exclusively for DJs.