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Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90.
He is a contributing author (of the chapter on health care communication) to the Handbook of Strategic Public Relations and Integrated Marketing, McGraw-Hill, 1997 (1st edition) and 2012 (2nd Edition). He was commissioned to write the entry "Abuse: Child and Spousal" for the Sage Encyclopedia of Health Communication, 2014.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
In his 1984 textbook, Managing Public Relations, and in a number of studies published before and after the textbook, Grunig further developed the theory from an explanation of individual communication behavior to a theory of publics-based in part on John Dewey's book, The Public and Its Problems.
Inquiry: The Journal of Health Care Organization Provision and Financing is a peer-reviewed healthcare journal covering public policy issues, innovative concepts, and original research in healthcare provision.
Grunig has published 250 articles, books, chapters, papers, and reports on public relations.He has received awards and honors from the Public Relations Society of America and the Institute for Public Relations Research.
Public health journals often indicate their target audience as being interdisciplinary, including health care professionals, public health decision-makers and researchers. A main objective is to support evidence-based policy and evidence-based practice in public health. [1] [2] [3] In contrast, medical journals (e.g.
[8] [9] For academic research to have impact, community engagement is essential, especially for the research around population health and wellness issues. [ 10 ] [ 11 ] It is imperative that the researchers employ community-engaged approaches where community members [ 12 ] and organizations [ 13 ] and researchers work hand-in-hand to identify ...