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Philippines campaign; Post-independence (1946–1965) Third Republic; ... {History of the Philippines}} at or near the TOP of articles that are linked in this template.
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Rev. Fr. Ranhilio Callangan Aquino, who defines Bagong Pilipinas as the "transformation of the idea of being a Filipino," outlined the key concepts of this governance campaign: [4] [5] Isip (Thoughts) – The Filipino can prosper in the Philippines. Salita (Words) – Be truthful, not perennially negative.
Aquino's campaign slogan to emphasize his platform against corruption. His campaign is a response to the previous administration of President Gloria Macapagal Arroyo which faced many political scandals some of which implicated the President herself. The slogan proposes that with the eradication of corruption, poverty is likewise addressed.
BBDO's campaign was selected by the DOT. [1] The campaign name, which is also its slogan was coined by BBDO chairman David Guerrero after a snorkeling trip. His proposition that various activities could be "more fun" to do in the Philippines than to do the same in another country. [2]
Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim .