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In 1945, the last year of World War II, there was a box office boom and the British Rank Organisation purchased a half share in Greater Union Theatres. During this time Greater Union acquired the rights of ownership of many theatres across the country including what became the Phoenician Club in Broadway, Sydney in 1943, originally owned by McIntyre's Broadway Theatres and established as a ...
Greater Union (renamed Event Cinemas in 2010) opened an 11 screen complex featuring 3 Gold Class theatres, 1 GMAX theatre and 7 regular movie cinemas replacing the existing Village Cinemas. [ 6 ] At street level beneath the cinemas, and fronting Parramatta's Transport Interchange (redeveloped along with Westfield), is a concourse of restaurants ...
Event cinema sometimes called alternative content cinema or livecasts refers to the use of movie theaters to display a varied range of live and recorded entertainment excluding traditional films, such as sport, opera, musicals, ballet, music, one-off TV specials, current affairs, comedy and religious services.
Event Cinemas is the largest film exhibitor in Australia and New Zealand. The largest megaplex in the Southern Hemisphere is the 26-screen Marion MEGAPLEX in Adelaide , South Australia . The megaplex was originally a 30-screen megaplex branded as Greater Union but was modified to accommodate Gold Class and V-Max screens and was re-branded as ...
It owns Event Cinemas, BCC Cinemas and CineStar, as well as golf courses and the ski resort Thredbo. Hotels owned by the group include the Rydges, QT, Lylo and Atura brands. The company was formerly called Amalgamated Holdings Limited and, from 2015, Event Hospitality and Entertainment. It is listed on the Australian Securities Exchange. [3]
The venture includes cinemas under the Village Cinemas, Greater Union, Birch, Carrol and Coyle and Event Cinemas brands. Event Cinemas did not exist at the time Australian Theatres was formed, but because it is operated by Greater Union, it became part of the group as soon as it was established. [citation needed]
This development also included new food outlets and an expansion of the Greater Union cinema complex, from 8 to 16 cinemas. Greater Union was renamed to Event Cinemas in 2009. In 2010, Fitness First opened on the space vacated by Freedom and JB Hi-Fi moved from the location on level 2 to the space vacated by Borders on level 4.
Village Cinemas is an Australian-based multinational film exhibition brand that mainly shows blockbusters, mainstream, children and family films and some arthouse, foreign language and documentary films.