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It is important to distinguish between referent power and other bases of social power involving control or conformity. [1] According to Fuqua, Payne, and Cangemi, referent power acts a little like role model power. It depends on respecting, liking, and holding another individual in high esteem. It usually develops over a long period of time. [14]
Power as a relational concept: Power exists in relationships. The issue here is often how much relative power a person has in comparison to one's partner. Partners in close and satisfying relationships often influence each other at different times in various arenas. Power as resource-based: Power usually represents a struggle over resources ...
The digital architecture of each social media platform influences how users receive information and interact with each other, thereby influencing the political communication strategies employed on each social media platform. [4] Users can connect directly to politicians and campaign managers and vice versa.
Strategies and the adaption of social media has caused a change in focus amongst leaders from administrative dynamics to new media technology. Technological advancements in communication can increase the power of persuasion leading to corruption, scandals, and violence on social media platforms.
A social construct allows individuals to rely on mass media for the current news and facts about what is important and what they should be aware of. The media is trusted as an authority for news, information, education and entertainment. Considering that powerful influence, then, we should know how it really works.
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The growth of social media since the previous presidential election led to changes in its use, with candidates adopted differing strategies to use the technology to their advantage. Republican nominee Donald Trump pursued a personal and informal communication style, commenting on other candidates, ongoing events, and news coverage of himself.
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