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When the U.S. Food and Drug Administration (FDA) outlawed its use in non-medicinal products, Armour-Dial replaced it with triclocarban, a synthetic antibacterial compound. [3] [7] Dial became the leading deodorant soap brand in the U.S. [8] From 1953 until the mid-1990s, Dial soap was advertised under the slogan "Aren't you
Claims that antibacterial soap is effective stem from the long-standing knowledge that triclosan can inhibit the growth of various bacteria, as well as some fungi. [2] However, more recent reviews have suggested that antibacterial soaps are no better than regular soaps at preventing illness or reducing bacteria on the hands of users. [2] [7]
That same year, Dial acquired Coast soap and Zout stain remover. [23] In December 2003, Dial was acquired by Henkel for $2.9 billion. [24] As a consequence of Henkel's acquisition of Dial, Henkel divested its 29% stake in The Clorox Company for $2.84 billion in cash and assets, which included the Soft Scrub and Combat brands. [25]
In 2007, in a seeming about-face of their 'no soap film' policy, Procter & Gamble discontinued the old product and relaunched Zest with a size reduced by 11% (from 4.5 to 4.0 ounces), a new bar shape, and a new, more intense fragrance. The product line was extended with the introduction of Zest body wash.
Triclocarban has been used as an antimicrobial and antifungal compound since the 1960s. [5] It was commonly found in personal care products as an antimicrobial in soaps, lotions, deodorants, toothpaste, and plastic. [6] As of 2005 about 80% of all antimicrobial bar soap sold in the United States contained triclocarban. [5]
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