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Bundaberg Rum, colloquially known as Bundy, is a dark rum owned by Diageo. It is produced in Bundaberg East , Queensland , Australia, by the Bundaberg Distilling Company . In 2010, the Bundaberg Distilling Company was inducted into the Queensland Business Leaders Hall of Fame .
Due to the popularity of the Bundaberg range, the brand has embarked on a variety of limited release product collaborations over the years. Some notable releases include the Whittaker's x Bundaberg Ginger Caramel Chocolate Block, [13] an Alcoholic Ginger Beer with Bundaberg Rum, [14] and the Bundaberg Ginger Beer Potato Chip alongside Kettle ...
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In 2004, Bundaberg Rum released an ad in which a group of Australians try to strike up a conversation with some attractive German backpackers by warning them about the deadly predator.
The Bundaberg Rum bear first appeared in 1961 and was created by Sam McMahon the brother of former Australian Prime Minister Billy McMahon. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience.
In the early evening of 21 November 1936 the Bundaberg Rum Distillery was struck by lightning. The resulting explosion caused a raging inferno within minutes, as the contents of the rum vats fed the flames. There were 63 vats of rum and spirits each containing 10,000 gallons. [1]