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In 2015, Craftsvilla celebrated World Ethnic Day on June 19. It brought in Bollywood actress Vidya Balan as the face of the campaign. [30] In the same year, Craftsvilla launched Miss Ethnic Contest to promote ethnic wear among women. Bollywood actress Kareena Kapoor was the face of this campaign. [31] [32] [33]
Aza specializes in selling designer clothing & accessories, focusing on celebration wear for men, women & kids.The e-commerce platform hosts upwards of 1500 designers [6] selling ethnic and contemporary wear.Aza Fashions has showcased pieces by leading Indian designers at the Aza Trunk Shows in Dubai [9] in the past.
Clothing in India varies with the different ethnicities, geography, climate, and cultural traditions of the people of each region of India. Historically, clothing has evolved from simple garments like kaupina, langota, achkan, lungi, sari, to perform rituals and dances. In urban areas, western clothing is common and uniformly worn by people of ...
Ramraj Cotton is an Indian ethnic wear brand and it is a brainchild of K. R. Nagarajan. Ramraj stepped into the textile business, predominantly selling white cotton shirts and dhotis. Ramraj Cotton has gained substantial market shares in the textile industry and gained a reputation as a market leader in the ethnic wear industry.
Founded in 2014, the brand is known for manufacturing Indian ethnic wear, especially wedding attire. In addition to traditional Indian clothes, Lashkaraa also manufactures jewelry and accessories for women. Lashkaraa products are distributed in more than 40 countries through the company's own website and specialized e-commerce stores. [3]
Ghagra choli (also known as lehenga choli and chaniya choli) is a type of ethnic clothing for women from India, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir. In Punjab, the lehenga is traditionally worn with a kurti.