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The first Lego World Cup building contest is held in Billund. Lego Canada is established. The "Brick Separator" is introduced. 1989: Lego Pirates theme is launched. Lego Educational Products Department is renamed Lego Dacta. Brick Kicks, the first official Lego Club magazine, is introduced. Space Police I, a sub-line of Lego Space is introduced.
In 2017 Warner Bros, DC Entertainment, and The Lego Group released The Lego Batman Movie as a spin-off based on one of the lead characters of Lego's first animated movie. [31] Lego has since released another animated film based on one of its toy lines, Ninjago, entitled The Lego Ninjago Movie in 2017. [32] In the first half of 2017, Lego saw ...
The company also produced product lines that used pieces outside of the standard Lego system such as Technic, Duplo and Fabuland. Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star Wars, Wizarding World or Marvel and DC Comics.
Other Lego robotics competitions include FIRST LEGO League Discover for children ages 4–6, FIRST LEGO League Explore for students ages 6–9 and FIRST Lego League Challenge for students ages 9–16 (age 9–14 in the United States, Canada, and Mexico). These programs have offered real-world engineering challenges to participants using LEGO ...
First introduced in 1977, LEGO’s Technic system includes beams, gear wheels and axles. This classic toy set is probably one of the coolest things that LEGO has ever created, and it helps make ...
In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the former largest Lego store in the world, with an area of 805 m 2. [37] The first Lego store is expected to open doors in Sofia, Bulgaria on 19 December 2023 in the largest shopping centre in the city's Paradise Center ...