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Unsold used clothes “aren’t even burned but are thrown into the Korle Lagoon, which then goes into the sea,” Abbey said. The ease of online shopping has sped up this waste cycle, according to Andrew Brooks, a King’s College London researcher and the author of “Clothing Poverty: The Hidden World of Fast Fashion and Second-hand Clothes.”
The fast fashion market is popular for its cheap and convenient options, but its impacts on the environment may be enough to move consumers away from the big brands. ... Jade Gao/AFP/Getty Images ...
The fashion industry, particularly manufacture and use of apparel and footwear, is a significant driver of greenhouse gas emissions and plastic pollution. [1] The rapid growth of fast fashion has led to around 80 billion items of clothing being consumed annually, with about 85% of clothes consumed in United States being sent to landfill.
The growth of fast fashion fueled environmental issues. Fast fashion's meteoric rise is apparent in retail giants like Shein and Uniqlo, which both saw more than 20% revenue growth between 2022 ...
Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear.
In the 2010s, the brand became extremely popular among girls and young women in the United States, [3] where it now has 40 stores. [2] As reported by The Cut, the brand is associated with "Americana décor and string lights, dotted with beachy wooden signs and staffed with thin, intentionally good-looking, blonde girls". [3]
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The current condition of the fashion system is related to the temporal aspects of fashion; the continuous stream of new goods onto the market, or what is popularly called "fast fashion". As a way to conform to the latest fashion styles, current fast fashion trends presuppose selling clothing in large quantities. [33]