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The American children's television series Sesame Street is known for its extensive merchandising. Licensees include a variety of companies which manufacture books, magazines, video/audio media, and toys using the characters and themes of Sesame Street.
Sesame Street was conceived in 1966 during discussions between television producer Joan Ganz Cooney and Carnegie Foundation vice president Lloyd Morrisett.Their goal was to create a children's television show that would "master the addictive qualities of television and do something good with them," [16] such as helping young children prepare for school.
Since The Jim Henson Company sold off the rights to The Muppets brand to Disney in 2004; the Muppet Workshop in New York is now credited as Jim Henson's Creature Shop. In the modern day, the New York shop specializes in hand puppets, including building The Muppets and most of the puppets in Sesame Street. [2]
In 2019, Max and “Sesame Street” producer Sesame Workshop struck a five-year deal that moved the series to HBO Max, which became Max. Before HBO, “Sesame Street” had been on PBS since 1970.
It’s been 55 years since the popular children’s show Sesame Street first aired, but the wholesome Muppets have continued to touch viewers across generations.. Though most who are older than ...
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