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Last year, there was a 146% increase in NIL deals with almost 2,000 deals made across 16 sports. Young athletes may face financial literacy gap as their wealth-building chances grow [Video] Skip ...
As part of the agreement, NIL deals between college athletes or recruits and those deemed boosters of a school will be subject to review for “a valid business purpose related to the promotion or ...
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Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies. Grambling University signed what is believed to be one of the first NIL deals in 2022. [10] In July 2023, multiple bills were introduced by members of Congress to regulate NIL. [11] [12] [13]
John Ruiz and his company LifeWallet made national headlines in late April as they announced an $800,000 sponsorship deal with a University of Miami basketball player, Nijel Pack.
Behind-the-scenes deals marred the integrity of college sports long before NIL contracts. Allowing public universities to keep outside payments to athletes private will only invite more skulduggery.
For a second time in the last month, one of the industry’s most prominent figures has proposed a plan that could reshape and potentially upend the current college athletics model.
Imagine a day when Gophers athletes are receiving millions of dollars in name, image and likeness (NIL) payments from Minnesota's big businesses, putting them on par with peers across major ...