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Delia's, Inc. (stylized as dELiA*s) was a lifestyle brand of apparel and accessories, primarily targeting girls and young women. From its founding in 1993 through the early 2010s, Delia's was an independent retailer and direct marketer, and in its prime was the leading marketer to 10 to 24-year-old females in the United States, with labels for preteen girls (#deliasgirls) 7-13 and girls ...
The sisters became co-presidents of Dualstar on their 18th birthday in 2004. Upon taking control of the company, Mary-Kate and Ashley made moves to secure the future of the company by releasing products that appealed to the teen market, including home decoration and fragrances. [18]
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On her 18th birthday, a Filipino girl customarily throws a large party, similar to quinceañera or sweet sixteen, complete with her own hand-picked entourage of 18 individuals or multiple sets of 18. In most cases, the debutante may choose 18 roses and 18 candles if she wishes to.
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The American Girl product line aimed to teach aspects of American history through a six-book series from the perspective of a girl living in that period. The company would go on to produce dolls, books, and historically accurate accessories (now known as the Historical Characters.) Rowland described the American Girl dolls as "chocolate cake ...
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