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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
Labels typically own the copyright in the records their artists make, and also the master copies of those records. An exception is when a label makes a distribution deal with an artist; in this case, the artist, their manager, or another party may own the copyright (and masters), while the record is licensed exclusively to the label for a set period of time.
White label discs can be used to anonymously promote new artists or upcoming albums by veteran artists. In some cases plain white labels are issued to conceal artist identities (examples of this include songs by Traci Lords and La Toya Jackson), whose record companies issued white labels so that DJs would have no pre-conceived notions about the music from the artist name.
Clockwise from top left: Janet Jackson, Michael Jackson, Whitney Houston and Madonna.Four of the artists who have had the largest recording contracts up to one point. [a]The following is a list of the largest music deals in history signed by artists, including recording contracts and multi-rights agreements with over $50 million, as well catalog acquisitions with a reported sum of over $150 ...
The transparency the labels provide could help Americans save money, FCC and White House officials say. Consumer broadband labels will be required for internet providers starting on Wednesday ...
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