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  2. Marketing Week - Wikipedia

    en.wikipedia.org/wiki/Marketing_Week

    Marketing Week’s main columnists include Mark Ritson, Thomas Barta, Helen Edwards, cartoonist Tom Fishburne, Tanya Joseph, and Helen Tupper. [9] Marketing Week is also involved with Centaur Media's Festival of Marketing, also held annually in London. Marketing Week celebrated its 40th birthday at the most recent Festival of Marketing. [10]

  3. Adweek - Wikipedia

    en.wikipedia.org/wiki/Adweek

    Adweek is a weekly American advertising trade publication that was first published in 1979. [1] Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem.

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  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. [21] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder [22] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through ...

  7. American Marketing Association - Wikipedia

    en.wikipedia.org/wiki/American_Marketing_Association

    The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.

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