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2. Green PR - Wikipedia

   en.wikipedia.org/wiki/Green_PR

   Green PR is a sub-field of public relations that communicates an organization's corporate social responsibility or environmentally friendly practices to the public. The goal is to produce increased brand awareness and improve the organization's reputation.

3. Public relations - Wikipedia

   en.wikipedia.org/wiki/Public_relations

   Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.

4. Corporate communication - Wikipedia

   en.wikipedia.org/wiki/Corporate_communication

   Organizational communication consists of specialists in public relations, public affairs, investor relations, environmental communications, corporate advertising, and employee communication. The responsibilities of corporate communication are: to promote the profile of the "company behind the brand" (corporate branding)

5. Excellence theory - Wikipedia

   en.wikipedia.org/wiki/Excellence_theory

   The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]

6. Media relations - Wikipedia

   en.wikipedia.org/wiki/Media_relations

   Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization.

7. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   In mass media, an indication of how the marketing communications were perceived is the amount of sales after the message has been sent. There are many different ways such as attitude change, store visits and inquiries that provide feedback in mass media. Feedback can help to improve the communication process and the success of future messages. [15]