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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Monitoring the web is a critical component for marketing, sales and product support strategies. Over the past decade [when?] transactions on the web have significantly multiplied the use of dynamic web page, secure web sites and integrated search capabilities which requires tracking of user behavior on web sites.
The Beacon API (application programming interface) is a candidate recommendation of the World Wide Web Consortium, the standards organization for the web. [10] It is a standardized API that directs the web client to silently send tracking data back to the server, i.e. without alerting the user and thus disturbing their experience. [citation needed]
Tracking (particle physics), measuring the direction and magnitude of the momenta of charged particles; Tracking, a process of degradation in which tree-like carbonized patterns (electrical treeing) appear on an insulator; Tracking or Toe (automotive), the symmetric angle that each wheel makes with the long axis of a vehicle
As of 2014 the technique is widespread in many websites, used by at least a dozen high-profile web ads and user tracking suppliers. [11] In 2022, the capabilities of canvas fingerprinting were much deepened by taking minute differences between nominally identical units of the same GPU model into account.
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
In March 2021, 15 attorneys general of U.S. states and Puerto Rico amended an antitrust complaint filed in December; the updated complaint says that Google Chrome's phase-out of third-party cookies in 2022 [48] will "disable the primary cookie-tracking technology almost all non-Google publishers currently use to track users and target ads. Then
Tracking is a method to build a track from a temporal sequence of data. Tracking applies to concurrent inflow of data. Tracing is a variant applying to any yet existing set of data as a retrospective. Both terms tracking and tracing originate from hunting.