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Kodak's ink strategy rejected the razor and blades business model used by dominant market leader Hewlett-Packard by selling expensive printers with cheaper ink cartridges. [128] In 2011, these new lines of inkjet printers were said to be on verge of turning a profit, although some analysts were skeptical as printouts had been replaced gradually ...
Kodak is transforming into a B2B company focused on its Commercial Imaging business. Kodak will be centered on commercial, packaging and functional printing solutions and enterprise services ...
Many business critics point out that "business as usual" is the problem with the Kodak Business model. They questioned how Kodak would emerge from bankruptcy as a viable company since it has not yet proved that its turnaround strategy, focusing on consumer and commercial printers, can turn a profit.
Changing Focus: Kodak and the Battle to Save a Great American Company is a book about the corporate history and future of the Kodak corporation. In particular, it discusses Kodak's efforts to maintain and diversity its photography businesses in the face of challenges from digital photography, and the mixed results of these efforts.
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On March 12, 2014, he was named CEO and member of the Board of Directors of Kodak. [9] [10] [11] While CEO at Kodak, Clarke partnered with film directors and Quentin Tarantino, Martin Scorsese and J.J. Abrams to spearhead an effort protecting the use of celluloid film in the Motion Picture Industry. [12]
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