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  2. Responsibility assignment matrix - Wikipedia

    en.wikipedia.org/wiki/Responsibility_assignment...

    In business and project management, a responsibility assignment matrix [1] (RAM), also known as RACI matrix [2] (/ ˈ r eɪ s i /; responsible, accountable, consulted, and informed) [3] [4] or linear responsibility chart [5] (LRC), is a model that describes the participation by various roles in completing tasks or deliverables [4] for a project or business process.

  3. Account executive - Wikipedia

    en.wikipedia.org/wiki/Account_executive

    Mentioned above are a few of the duties and responsibilities in becoming an account executive. One big responsibility would be to help produce a successful campaign for clients as the marketing sector could possibly need some further help. Where the role would be to act as an important link between advertising agency and the clients.

  4. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...

  5. Chief marketing officer - Wikipedia

    en.wikipedia.org/wiki/Chief_marketing_officer

    A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...

  6. Staff and line - Wikipedia

    en.wikipedia.org/wiki/Staff_and_line

    Staff and line are names given to different types of functions in organizations. A line function is one that directly advances an organization in its core work. [1] This always includes production and sales, and sometimes marketing. [2] A staff function supports the organization with specialized advisory and support functions. [3]

  7. Onboarding - Wikipedia

    en.wikipedia.org/wiki/Onboarding

    With the onboarding process, there can be short term and long-term outcomes. Short term outcomes include self-efficacy, role clarity, and social integration. Self-efficacy is the confidence a new employee has when going into a new job. Role clarity is the expectation and knowledge they have about the position.

  8. Organizational chart - Wikipedia

    en.wikipedia.org/wiki/Organizational_chart

    Example of a functional hybrid organizational chart. An organizational chart, also called organigram, organogram, or organizational breakdown structure (OBS), is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs.

  9. Terms of reference - Wikipedia

    en.wikipedia.org/wiki/Terms_of_reference

    stakeholders, roles and responsibilities (i.e. who will take part in it) resource, financial and quality plans (i.e. how it will be achieved) work breakdown structure and schedule (i.e. when it will be achieved) TORs could include: [3] success factors, risks and constraints.