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A partnership between DuPont and Warners lead to the 1959 invention of Lycra, which allowed for new designs in shapewear and more snug-fitting bras. [21] The late 1950s also saw Warner Brothers diversify its product lineup to include menswear and accessories, as well as sportswear for both men and women.
She later sold the bra patent to the Warners Brothers Corset Company in Bridgeport, Connecticut, for $1,500 ($22,814 in today's money). Warner manufactured the "Crosby" bra for a while, but it did not become popular and was eventually discontinued. [21] Warner went on to earn more than $15 million from the bra patent over the next thirty years.
After patenting her design in 1914, she briefly manufactured bras at a two-woman factory in Boston, before selling her patent to the Warner Brothers Corset Company, which began mass-producing the garment. The bra gained widespread adoption during the first half of the twentieth century, when it largely replaced the corset.
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