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Starting in the 1970s and running into the 1980s, Burger King's "Kids' Club" program gave children coupons for selected products each month, a small toy, and a surprise on the child's birthday. Burger King has been known for its paper crowns, which are sometimes redesigned to match any promotions the restaurant may be running.
The company introduced its child-oriented product line in North America during the summer of 1990 with an advertising program called the Burger King Kid's Club. In the United States, the meal is called the Kids Club Meal and it is primarily positioned against the popular Happy Meal from McDonald's. [82]
"Imagination is King" "Burger King Kids Club, Where it's cool to be a kid!" "Great food, cool stuff, kids only" (Burger King Kids Club) (1995–97) "Just for fun, and just for you!" (Burger King Kids Club) (1989) "Its always something special when you're with Burger King" (1980) "Magic makes it special when you're with Burger King" (1979)
Parents who register on Club BK, Burger King's free loyalty program, can get a coupon for a free kids meal on their child's birthday. Registering your child is not required. Share your birth date ...
Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants.Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain.
The Burger King is a king character used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage.
Carrols Restaurant Group, Inc. is an American franchisee company and is the largest Burger King franchisee in the world; Carrols owns and operates over 1,000+ Burger Kings, and 55 Popeyes restaurants. The company has operated Burger Kings since 1976 in locations across 23 U.S. states. [4]
The kids' meal or children's meal is a fast food combination meal tailored to and marketed to children. Most kids' meals come in colorful bags or cardboard boxes with depictions of activities/games on the bag or box and a toy inside. [1] [2] Most standard kids' meals comprise a burger or chicken nuggets, a side item, and a soft drink. [2]