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The Burger King is a king character used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage.
On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
Burger King. Of course a fast food restaurant with "king" in its name would choose a royal mascot. ... phased out king-based mascots. The plastic-masked king (whose mask is based on a 1970s-era ...
In a bid to stay within striking distance of rival McDonald's (MCD), Burger King (BKC) has given its plastic King ad mascot the royal flush. Going forward, the nation's No. 2 fast food chain is
The Burger King: Burger King restaurants: 1974–1990, 2004–2011, 2016–present [3] Sir Shake-A-Lot: 1976–1980: knight who craved milk shakes The Burger Thing: 1976–1980: large hamburger puppet The Duke of Doubt: 1976–1980: arch-nemesis of the Burger King The Wizard of Fries: 1976–1980: robot powered by French fries Burger King Kids ...
Big Boy, the hamburger-carrying mascot of the fast-food chain with the same name, is throwing in the towel (or rather the checkered overalls) to make way for a new girl in town named Dolly. This ...
The company introduced its child-oriented product line in North America during the summer of 1990 with an advertising program called the Burger King Kid's Club. In the United States, the meal is called the Kids Club Meal and it is primarily positioned against the popular Happy Meal from McDonald's. [82]