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The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact .
A survey of large corporations found e-mail to be one of the most effective forms of direct response. ... marketers send over 90 billion pieces of direct mail per year.
A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman or saleswoman . It has been defined as "A form of direct mail in which an advertiser sends a letter to a potential customer."
A Johnson Box is very effective, but it lends a "salesy" air to a letter, and so is considered inappropriate for letters that are intended to be formal or personal. [2] It has also been adapted to the email format, with the goal of ensuring the most attention grabbing content in the email is visible in the preview pane of an email reader. [3] [4]
In AOL Mail, click Compose.; Click the Attach icon. - Your computer's file manager will open. Find and select the file or image you'd like to attach. Click Open.; The file or image will be attached below the body of the email.
Furthermore, the item must be somewhat bendable: see the USPS Domestic Mail Manual for exact details. This general rule does not apply to: Automation rate flats and Standard Mail Enhanced Carrier Route flats .
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