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Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making because purchasing cannot proceed unless a consumer ...
Traditional models of consumer behaviour were developed by scholars such as Fishbein and Ajzen [163] and Howard and Sheth [164] in the 1960s and 70s. More recently, Shun and Yunjie have argued that online consumer behaviour is different to offline behaviour and as a consequence requires new theories or models. [ 165 ]
Jagdish N. Sheth (born 1938) is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. [1] He was a prominent member of the core team during the initial years of the Indian Institute of Management Calcutta , the first Indian Institute of Management . [ 2 ]
EPG Model is an international business model including three dimensions – ethnocentric, polycentric and geocentric. It has been introduced by Howard V. Perlmutter within the journal article "The Tortuous Evolution of Multinational Enterprises" in 1969. [ 1 ]
Affective events theory model Research model. Affective events theory (AET) is an industrial and organizational psychology model developed by organizational psychologists Howard M. Weiss (Georgia Institute of Technology) and Russell Cropanzano (University of Colorado) to explain how emotions and moods influence job performance and job satisfaction. [1]
Howard V. Perlmutter (4 November 1925 – 8 November 2011) [1] was an expert on Globalization and Internationalization of Companies. He specialized in the development of international enterprises. He specialized in the development of international enterprises.
The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [ 2 ] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Model-T Ford in 1919. By the 17th century, raw materials, manufactured goods and foodstuffs were being transported around the globe. However, for mass market accessibility, effective domestic transportation and communication systems, such as the railways and the telegraph, were essential preconditions. [7]