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Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication , with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible.
William Addison Dwiggins (June 19, 1880 – December 25, 1956), was an American type designer, calligrapher, and book designer.He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books some of the boldness that he displayed in his advertising work.
Gary Dean Anderson (born 1947) is an American graphic designer and architect. He is best known as the designer of the recycling symbol, one of the most readily recognizable logos in the world. Anderson's contribution to modern graphic design has been compared to those of early pioneering modernist graphic designers such as Herbert Bayer. [1]
The evolution of graphic design from posters and advertising to logos, magazine design and corporate identity. The books include thousands of the most seminal works and designs in the field, as well as biographies of some of the most influential graphic designers. [4] Chapters are arranged in chronological order, and are illustrated by visual ...
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
Steven Heller, one of Lubalin's fellow AIGA medalists, notes that the “excessive number of ligatures. . . were misused by designers who had no understanding of how to employ these typographic forms,” further commenting that “Avant Garde was Lubalin’s signature, and in his hands it had character; in others’ it was a flawed Futura-esque ...
He is best known for his visual identity work and designed logos for the Department of Health and Human Services, the Veterans Administration, the Presbyterian Church USA, and Vanderbilt University. He was the CEO of Malcolm Grear Designers, a design studio in Providence, Rhode Island.