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Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1] Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co ...
The physical settings stakeholders of the company interact with can create an emotional impact, which aids in their identification with the firm’s organisational practices and branding. [3] Ideally corporate architecture will result in “identification, employee attachment, job satisfaction, well-being and feelings of comfort”. [ 12 ]
A recent example of brand architecture in action [6] is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand.
A typical co-branded restaurant that offers products from two or more of the company's brands (in this case, Taco Bell and KFC) Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into three types. Cobrands Main article: Co-branding Cobrands are the usage of two or more brands on one certain product. For example, Dell computers carry three brands on ...
In marketing, corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Although corporate ...
Brand recognition refers to how easily the consumers can associate a brand based on the company's logo, slogan, color scheme, or other visual element, without seeing the company's name. [46] Brand collaborations refer to the short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine."
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The CBR Building is a functionalist office building situated in Watermael-Boitsfort, a municipality of Brussels, Belgium.Designed by the architects Constantin Brodzki and Marcel Lambrichs and built between 1967 and 1970, [1] its prefabricated modular facade showcases white concrete instead of hiding it as a construction material, classifying the building as a New Brutalist piece of architecture.