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Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
A typical co-branded restaurant that offers products from two or more of the company's brands (in this case, Taco Bell and KFC) Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into three types. Cobrands Main article: Co-branding Cobrands are the usage of two or more brands on one certain product. For example, Dell computers carry three brands on ...
A recent example of brand architecture in action [6] is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand.
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
The Tom Ford retail brand concept, described as the first true luxury brand of the 21st century, began in 2004 as a venture between Ford and his business partner Domenico de Sole with the launch of a cosmetics line. [6] In the same year, Ford announced his partnership with Marcolin Group to produce and distribute optical frames and sunglasses.
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy.
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Work done for start up brand, Paperboat, went on to create product history with design helping the brand become one of top 10 buzziest brands in India by 2016. In 2016, Elephant exited from Brand Planet and closed their Delhi office while continuing to work in the region. Paperboat Package Design, 2016-2018