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The FRAKTA is a large Polypropylene, 19-gallon, blue tote bag; it is 13 3/4 inches tall, 21 3/4 inches long and 14 1/2 inches wide. The most notable feature of the bag is the price and its versatility. The bag costs 99-cents and can be re-used indefinitely because is easily cleaned and durable. It can hold up to 55 lbs [4]
IKEA is owned and operated by a series of not-for-profit and for-profit corporations collectively known and managed as Inter IKEA Group and Ingka Group. [8] The IKEA brand itself is owned and managed by Inter IKEA Systems B.V. , a company incorporated and headquartered in the Netherlands .
After years of advertising the FRAKTA as its premiere shopping bag, IKEA recently announced the staple blue-and-yellow tote is getting a serious upgrade. Ikea is redesigning its familiar blue tote bag
A drawstring (draw string, draw-string) is a string, rope or lace used to "draw" (gather, or shorten) fabric or other material. Ends of a drawstring are often terminated with a sheath called an aglet. The ends may be tied to hold the drawstring in place (and simultaneously close an opening). Alternatively, it may be kept drawn using a cordlock ...
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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [1] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [2]
They are found in small boxes attached to poles, together with maps, measuring tapes and shopping forms. The IKEA pencil has been known for the wide variety of designs. Through the years the color changed from blue, to yellow to the natural color of wood. Despite the different colors, its dimensions have always been 7×87mm. [2]
The IKEA effect was identified and named by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke, who published the results of three studies in 2011. They described the IKEA effect as "labor alone can be sufficient to induce greater liking for the fruits of one's labor: even constructing a standardized ...